After having some of their projected tainted by garbage emails swarming their computer systems by self-styled hackers looking for something to appease their boredom, the dragons had decided to use this particular style of mass media to their advantage.
<i>Hello. You want to be a dragon? Click on the link below. And you will retroactively have been born/hatched as a humanoid dragon of above average human height. Hope you like nudism.
If you feel you have received this message on error, please click on the other link below.</i>
Not that it really mattered, since both links just bounced to the same websites where the enchanted was stored digitally, ready to alter the reality of whoever clicked the link. Lilly Charcoal, the dragon who had bribed the system admins (with gold coins from a kingdom that hadn't existed in centuries) to let their spam mail go through, knew that 99.9% at least would just delete the email. But the remainder would be a golden catch, and they'd feel the unconscious need to share the web link with the rest of their family and friends, even if they didn't consciously realize what it did to them.
'Dragons will have human drive and creativity, and humans will have dragon longevity and gasping desire... win-win for all.' Lilly Charcoal thought. Now it would be just a slow waiting game to see who would be the first to click on her website's link.
To cover her bets, she'd also bought banner space, and youtube ad time. She was only 200 years old (for a species who could live up to 1,500 years without artificial extensions and without having invented modern medicine), but she was crafty for a dragon her age. She also posted the link on a few Dungeons and Dragons role playing forums as a bit of a 'joke', now it was just time to see who took the bait.