It was Saturday night and John was alone again. Not that he really minded it that much, but sometimes he really wished he had a nice guy to cuddle up with. There wasn't really anything major to prevent him from finding his happiness, it was just that he had a hard time finding guys he liked. He always liked the butch looking hairy grizzly dudes as opposed to the metro young men he was surrounded by in college.
John was reasonably tall, moderately hairy, had a bit of a belly, and always wore a bandanna, t-shirt, and jeans. People find him a little intimidating until they realize that he's nothing more than a big teddy bear.
On the Internet he was free to explore his passion for big hairy fellas and frequented many sites catering to his tastes.
It was when he was surfing one of these sites that a pop-up add came up advertising "Über Bear Personal Services." Wondering how the ad slipped through his filters and marveling at the intimidating Bear in the ad, he decided to click on it.