While new and interesting commercials are almost exclusive to the Super Bowl, the IAC was a chance to share Animalian-exclusive commercials. While the sexual content might go over the heads of the younger generations (without directly advertising it, as was promised), it was still tasteful enough to show outside Animalia.
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Several of Bazooka's commercials was similar to Old Spice commercials that the-man-your-man-could-smell-like originally was part of, but there were a few that were different:
"Let's admit it, brethren." Began one different commercial, "Shedding is a real pain." Then several reptilian Animalians were shown struggling to shed their skins with clear discomfort. "Fortunately, Old Spice has a brand new solution to this." Then Bazooka shows up on the screen with the product he was endorsing: "Old Spice Snakeskin Oil makes shedding easier by loosening the old skin, and giving it extra stretch to slip off. It also enables shedding with less itching from leftover skin, and a glossy scale sheen afterward." That was when Sabine showed up, cuddled into him, and commented on seeing her reflection in his biceps. Her actions also showed that they were mates.
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Dove and Gillette also showcased new deodorants that were either toted as "Strong and Beautiful" (for deodorants for females) or "The Paragon of Strength" (for males). What was primarily advertised was that the deodorants were tough on odors but gentle on fur, scales, etc..
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Other commercials were toothbrush and toothpaste ads designed to work with different teeth and senses than humans. One such product was meat-flavored toothpaste for dogs, while another was fish-flavored and targeted for cat Animalians. Yet another was extra-long toothbrushes designed to help horse Animalians reach the molars in the back of their mouths easier.
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Still other commercials were bathing/grooming products for different species of Animalians. One body wash was designed to make fur glossier, while others were designed to make feathers cleaner without compromising the ability to fly, and still others made bathing more enjoyable to reptilian Animalians. To keep confusion down to a minimum, certain symbols (a scale, a feather, or others) were included on the labels.
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Marcy's commercials for Coca-Cola primarily featured Coca-Cola Pure, which was Diet Coke with all the artificial flavors and ingredients removed without compromising the taste or nutritional values. They also involved hikers/mountain climbers getting lost on glaciers or mountains but getting saved from death at the last moment by Chilly and Marcy with their "wonder elixir", Coca-Cola Pure, then the hiker/mountain climber wakes up back in civilization with neither the hiker nor the doctor knowing how they got there.
Another commercial showed a chipmunk Animalian running, and winning, the lightweight IAC Triathlon with help from the Planters Mascot as both coach and nutritional advisor. She was primarily advertising a new nut blend that was just as nutritious as other Planters products, but perfectly safe for Animalians.
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Another commercial type was more along the cautionary advertisements against intoxication in Animalia. While they still did the "optically camouflaged officers" preventing drunk driving, one of the original "all-time classic commercials" involved Arthur swooping in to save an Animalian from lechers Batman style, but it wouldn't get that classification until later.
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The IAC was a great way to show that new commercials were limited to the Super Bowl. But with one week left in the IAC, there was plenty of time to submit suggestions for next year.