You're wandering around in your local mall, bored and waiting until you can catch the bus home. As you go around a corner, you see a new store that wasn't there the last time you visited. The sign says that it's the "Figurine Store". Out of curiosity, you go in.
"Hello there," says the employee, "We haven't gotten our displays in yet, but we are open."
You look around and see that there are a lot of display cases around, but nothing in any of them. "What kind of store is this?" you ask.
"We sell custom figurines. You pay for them, we collect the raw material, and we mold the figure. The figures are scrupulously accurate to the character in question (and he have a huge range of characters we are licensed to sell) and we can make them anywhere from life-size to six inches tall."
You think about it and decide that you might want to get a figure. "What figures do you have?"
The attendant smiles and pulls a large book out from under the cash register. "This is our catalogue. When you find the character you want, pull the card out. I have to check something in the back, so have at it!" He wandered off.
You begin to flip through the book and you notice that there are different sections. Superheroes, anime, video games, movies, TV, books and a few others besides.