You gasp as you see your face push out into a short muzzle. Your nose flattens and turns dark and almost triangular. Your hair continues to mold itself into a solid mass even while expanding into a thick mane. The change is accompanied by light squeaking noises from the rubber now suffusing your body.
You take a step back, realizing as you do so that your feet have grown large and round and that your rubber paws are arched into a digitigrade posture. Your hands are big and puffy, almost cartoonish but the proportions start making more sense when the rest of your body pumps up. Honestly, it's rather impressive. And hunky. If you ignore the whole "suddenly a rubber lion" part.
Fear starts to grip you. Well, more confusion than fear. You are either hallucinating spectacularly or something very, very wrong is happening. Both scenarios count as an emergency. You rush back to your room to get your phone and call 911, but you skid to a squeaky halt when you see...