This time you decide to go in the opposite direction. Near to the store you changed some moments before, there is a M-A-C store. Switching the flashlight on the highest blue, you shine the flashlight over the front of the store, making sure that you hit everything again.
Under the light, many things change, as you expected: the logo on the sign changes into the familiar American Eagle Outfitters, with only the male section.
The advertising changes from being mostly directed at women to being completely directed to men in briefs. The lipsticks and every make up stuff inside the store changed completely into male underwear, socks, boxers, etc... All the females that are in the store become male. The other browsers become male equivalents of what they were before the change. The pretty cashier also becomes a handsome man. Her big, soft breasts changed to become solid pecs, and from under her, no, his shirt poked some curly chest hair.
The lights inside the store also change to blue, increasing the chance of changes for women that went into the store with their sisters/daughters/friends.
All in all, the change was better than you had originally hoped for, considering that you changed a makeup company.