"This pillow is great for those who want to live their deepest fantasies. Sleeping with this pillow you will always have lucid dreams, that is, you will always know that you are sleeping and will have total control over your dreams. Buy now and change your life forever."
This is what was written in the advertisement pasted on the front of a very unusual store recently opened.
Several people stop to read the ad leave, either simply ignoring what it said or making fun of it, until finally someone interested decided to buy the said pillow.