The shop had a special section that sold products that would help people improve themselves and their lives. There was a catch, though. It didn't automatically improve your life. You still had to put in some work and the transformations tended to be gradual. The products would mostly speed up the process and make it much more effective. For instance, one product were specialized cassette tape/CD players with subliminal message cassette tapes and CDs. On each case, it would tell you the affirmations. But simply one listen wouldn't fix everything. Sure, you might get small changes, but it would be things no one would really notice. You had to do things such as stay hydrated, be patient, visualize the transformation, etc,.
Another product was called the Neuron Watch. It was basically like a hypnotist's pocket watch, but with a twist; it would send specific neurons to your brain, depending on what you wanted to change. You just had to swing it in front of yourself or someone else and when the subject felt a tingle in their mind, they'd specify what they wanted to improve, such as "I want to be more intelligent and efficient" or "I want to learn and remember languages much more quickly and easily." Of course they'd still have to study, but with the neurons in their mind, it would allow them to absorb and store the information away much more quickly and efficiently.