The owner of the magic shop is a woman with long yellow hair, pink eyes, a purple dress with puffy short sleeves, and the skirt part goes to down to her feet, covering her legs, silver high heeled shoes, carries a white magic wand, and has a pair of golden fairy wings coming out of her back, but most people don't think that they're real.
This woman is known as the Godmother, as most people call her, once they transform. Many people believe that the Godmother is over a thousand years old, however with her magic, she has the appearance of a 28 year old woman, and once she's not working at the store, she disguises herself, or comes to them by surprise of a shiny star, then she uses her magic to grant their wishes.