Lina was completely entranced by the store clerk’s appearance. What especially caught her attention was the way her skin looked. The pale almost-white with the contrasting rose-patterned tattoo was a definite eye catcher that stood out in any crowd. She loathed to admit it, but the novelty of everyone walking around naked was already starting to wear off. Why couldn't everyone’s skin be so aesthetically colorful, maybe also a bit shinier and squeakier? And why didn't she just use the medallion already?
Holding the medallion Lina closed her eyes in anticipation and made her wish. An arousing tingling travelling across her body was the indication that her wish had worked. When Lina opened her eyes again the world was a much more colorful place.
Combining her several wishes, all women were now completely made out of living rubber from the neck down, all in bright colors and/or fantastical patterns. Similarly everybody was entirely hairless aside from the head and occasional pubic bushes. The latex body also ensured everyone would stop aging at around 40 and guaranteed firm breasts, perky nipples, shapely buttocks and tight, stretchable vaginas forever. Lina also used the chance to get rid of the final necessary piece of clothing, shoes. Rubber soles already were perfectly protected. Additionally every woman had permanent high heels attached to her feet. Girls were born with normal feet, but as they mature the heels would start growing out and become longer until they're adults.
She looked over to the goth girl that helped inspire the change. Aside from being now mostly rubber she looked almost unchanged. Her body was now an actual white and while the rose stayed the same, there were now additional rose petals spread across her torso and limbs.
Taking another short walk around the mall there was more of that wherever she looked. One woman’s body was a winter night sky filled with snowflakes, while the skin of the one walking beside her showed an ocean sea filled with colorful creatures. Standing before a gaming store were a girl covered in cherry petals and one covered in what was likely meant to look like dragon scales. Inside the store she was seeing girls whose rubber bodies seemed to be intentionally designed to copy the designs of several popular characters displayed, the bodies of these fictional characters now of course also being colorful rubber. Similarly in a close book store did she spot a female whose body was a collage of comic book panels. Seeing this Lina was certain that there must've been a way to affect the way your rubber skin looked. This was only further cemented when she spotted two mothers (one looking like a rainbow and the bigger breasted other having a cow-pattern) with daughters with plain one-colored bodies. In fact no children featured patterns on their bodies. It definitely must've been an adult thing. Probably something once you reached mature age.
Almost as if to answer her question, Lina discovered a brand new store that wasn't there before the wish. Simply called “Skinz” the walls of the room were lined by human-shaped molds. She watched a teenage girl with a plain green body draw something on an attached tablet. Once done she stepped into the mold, which closed on her whole rubber body sans her flesh head. As the machine’s whirring increased, so did the girl’s breathing until she started actually moaning. This continued until she reached a rather loud orgasm and not long after the machine finished with a ding. After stepping out, Lina could see that her plain body had been changed to a dark black with literally sparkling pink circuit lines going across her whole skin. She happily showed her new body to her mother, who then proceeded to also step into a mold. A much quieter orgasm later she left the mold. What was only moments before a collection of bright flowers was now a cougar-pattern.
“Hiya, are you looking for a skin-change?” One of the store workers caught Lina staring. Her latex body was entirely white with her name tag “Danielle” printed over her breast and the store’s logo over her crotch.
“Oh no, I’m just... browsing.”
“It’s fine. If you have any questions, you can find me behind the counter. You might be interested in some of our new see-through options. It's very popular with women who’re planning to become pregnant.” She pointed at a poster showing a woman with exactly that modification. It was a transparent pink, which made her body appear hollow aside from the clearly visible reproduction organs inside. Seemed like those were the only organs these bodies still needed. Danielle turned around and walked back to her work spot. Spread across her back Lina saw a picture of Danielle posing with her friends. Even photos could be printed onto rubber skin.
It only now dawned on Lina that she hadn’t actually looked at her own body. Using the store window as a makeshift mirror, she saw her rubber body’s color was mostly a shiny gold color. Strange markings were covering her limbs and back. Her nipples, vagina and a diamond-shaped area over her stomach were ruby red, glistening in the light like the real gem. It was the exact same color and patterns as the medallion, Lina realized. If it was coincidence or had a deeper meaning, she could contemplate on later. For now Lina had a shinier world to explore. Or maybe get a new skin. She was certainly intrigued by the process.