"I think we can take creepy, loser men like Richie and turn them into happy, loyal dogs. I want to use this thing to go into the dog business. Rita has human intelligence, but with a canine personality that means she's completely loyal to us. We can create intelligent guard dogs, dogs to take care of children, hunting dogs, whatever, and they'll all be easy to train. We can make a fortune with this!"
"Uh, you want to just grab men and make them into dogs?"
"See how happy Rita is! You know, when I go to the Chronivac she runs away and hides! She's actually afraid I'll turn her back into Richie! You see, we'll actually being doing these men a favor!"