In order to try to go viral and connect with a teenage audience, the company had begun working on a new game show. Not many details were mentioned, but they were specifically looking for attractive young contestants in the 18-25 range for a brand new game show which may involve interviewing friends and family. Prizes of up to a million dollars were mentioned.
In truth, the top prize was indeed one million dollars. Each round would consist of a choice: to Smash, or to Pass. The gameshow would present with a physical proposition, normally to perform some lewd sex act to one of the people interviewed by the company, or to do even more disgusting tasks. Or, if they don't want to do it, they can Pass, and have some physical or mental transformation voted for by the live audience streaming at home.