The camera laid next to the cardboard cutout. Normally it would be with the photographer, but since nobody was holding it, it randomly went to one of the individuals changed. As such, it had no say in the total misfortune of ending up beside the one person who ended up as nothing but an inanimate object.
However, the cardboard cutout had actually ended up keeping some of its age, meaning the flimsy stand had decayed from years of usage and lack of upkeep. With that, all it took was the camera's sudden appearance for the cutout to waiver. The smiling image of the woman remained despite it careening towards the ground.
Fortunately for the former person, things were about to change. The former group of middle-aged women, formerly college-aged and mostly NOT women were about to transform again, and this time their location was too.
Last time, they were changed, and just moved to accomadate their transformation, but now, the camera was changing the business they were all inside of meaning them, along with every other patron and employee, were about to change.
The question is, how? What mode is the camera on? How badly does reality warp? And what will become of Rick, Emily, and everyone else too?