In the near future...
CYOC Labs has started testing their latest creation - new nano-technology that brings transformation from science fiction to reality.
In a seemingly normal warehouse they setup their new enterprise, first with a simple mock bedroom, and slowly expanding to full sets of all types.
Models are hired, not knowing what they will be doing, aside from adult Web Cam shows, signing a long form never to tell what they do or did and keep everything
secret. They can quit at anytime, but after the initial shock, most love the job as well as the perks that come along with it. After their first change, if they
agree to continue they must create a new identity for on screen use, which they change into before a session so no one in the outside world will recognize them.
They also have the opportunity to either slowly alter their real world identity to how they wish, or completely become a new person if they like.
There are various pricing structures for the service, from simple pay-per-view of already recorded sessions, to live shows, to personalized transformations, to
the ultimate premium of watching and choosing a models first unknowing transformation.
Once hired, a model is given a normal looking bottle of water to drink, packed with the nanites that can be activated by the labs computer network at any time,
causing any change imaginable.
Whether you are an unknowing model who happened to find the rare opening or someone here to observe, welcome to the TFCams interactive story...