"Well," said Emily, "there's this costume party coming up, and I thought I'd go as a clown."
"That's perfect!" said the saleslady. We can not only pick out a costume for you, we can do your makeup. The combination of our magic facepaints and costumes will make you literally a clown in both mind and body; not only will you look silly you will gains all the skills and a full knowledge of clown routines and joke both practical and impractical. We can give you really big feet and a big nose that honks like a carhorn or a bike horn or foghorn, and for an extra $22.50, we'll make you able to fart a unicycle out of your rear!"
"Uh, I don't think I need that last one," said Emily. "I don't want anything gross, just look and act silly."
"Very well," said the sales lady. She held up a small poster showing various types of clowns: whitface, auguste, and hobo, as well as descriptions of each. "Now, what type of clown do you want to be?"