This is a sociological experiment based off of most reality TV shows, but with a very big twist.
In this Reality show, the contestants will be transformed in various ways. This is an experiment to see how the people react and adapt to constantly changing bodies and friends. It is filmed in a small city, with most of the people consenting to be part of the show if necessary. None of them will be transformed, unless they decide to join the contestant list...but they will be studied, too.
It is not too large, but small enough that small-scale interactions can be studied, as well as other such.
Who will enter the house? Who consented to the experiment? And what kinds of transformations will they be subjected to?