Grabbing the book, he wrote his name in the "target blank."
When reaching "duration," he paused. How long to be exceptionally attractive?
"Oh shit... hmmm... might as well go for a long time, right?" he mused to himself. Next to duration, he wrote "permanent." If he needed to return to normal, he could always reverse the spell, right? The book was filled with thousands of them. And if he was "stuck" as an exceptionally handsome stud, well, there were worse things that could happen.
Placing the amulet on top of the book, he carefully read the spell.
A massive "whoosh" sound echoed around him, followed by a bang! Simultaneous with the bang was a flash!
Primitive, gutteral laughter filled the room... the book had found yet another foolish victim!