Dave looked at the work on his desk. His promotion had made him the principle creative in the ad agency for a number of mid-level clients. On his desk were ads for Stollmam Electronics, a couple of grocery stores and a small department store. All of these companies had contacted the agency to update their image and Dave was the last to sign off on any of them.
Dave looked at all the boring ads that could have described any number of similar stores and he couldn't help but try and think of a way to spice things up.
"Hmm, sex sells... I wonder what a sweeping change would do to my work."
Dave looked at his pen and scratch paper. Then he wrote:
Women think of sex three times more often than the average man.
With that, he glanced at the ads that he had been given to check. The electronics ad remained basically unchanged but the grocery store ads were completely different. The first one had a man holding an egg plant at waist level with a caption "Big deals on produce!" The second grocery store ad had a man that appeared to be clothed in only a large butcher's apron and it said, "Ask about our premium beef."
The subtle shift in the sexualization of marketing was enough to make Dave want to walk around the office.
He strode out of his door and took a look at Janet. She had a "man of the month" calendar displayed proudly on her desk. He chocked that up to the immaturity of her adjusted age but on the walk to the water cooler, he noticed that many of his coworkers appeared my uninhibited.
He even noticed some people engaged in rather heavy make out sessions in the break room.
Forgetting the water, he made his way back to his office. As he passed Janet, he noticed that her eyes lingered on him.
Dave shut the door, unbuttoned and unzipped his pants and then wrote: