In the jewelry in the shop lies a necklace, but not any normal enchanted necklace.
The necklace was a thin gold chain with a beautiful blue gem in the ring of the male symbol, the necklace had a special enchantment that didn't really work. The necklace was originally meant to make the wearer more masculine everywhere on their body based on how they see the most masculine man as, but when the enchanter's wife accidentally mistook it for her favorite necklace it turned her into a man from the neck down, Adams apple and massive penis but her face stayed the same! It had been passed down through the ages from man to man and unluckily a woman who falls victim to the beauty of the necklace. Eventually the necklace was decided to be locked and buried...
Eventually it had been dug up by those crazy enough to dig for money, the husband and wife stared at the necklace and the husband gave the glistening gold to the wife only to have her body grow fat, hairy, muscular, and male! The two new husbands quickly sold it to a pawn shop only to be magically picked up by the magic shop.
It waits there... as a person interested in some new jewelry walked in...