The old man might have been getting up there in centuries, but he was hardly some behind-the-times curmudgeon. He'd seen the shift in interests, in kinds of games that people found their excitement in. The old style of board games he offered had its fans, certainly, but it was a niche - at least, it was compared to where people found their entertainment today. Virtual games, taking place inside of a computer or a phone - that was what people were drawn towards. That was how his mystical entertainment would reach an audience.
Thus he had adapted. What had once been a curio shop, full of odd relics and antiques of a magical nature, had instead become a little office. A studio out of which he and a few apprentices forged their next wonder. Instead of weaving enchantments into physical objects, they had tied it into the ones and zeroes of computer code. Among the instructions that would drive the program, they had weaved elegant incatations, a flurry of supernatural rituals that would execute automatically alongside the game.
He'd gone so far as to give the old game a new moniker for its debut on mobile: Shifter, a mobile RPG that sold itself on high quality graphics, deep combat, a plethora of genres mashed into its setting, and of course, the transformations. A whole mechanic to alter the player's character using an endless variety of items, equipment, spells, technologies, and other effects, changing their body in-game to meet various challenges. That these changes would be reflected on the players themselves would be something they'd only discover after they began playing.
Now it was simply a question of who would download the game, taking a chance on some strange new app buried among the other recent releases, and find out first-hand exactly what its magic was capable of...