Stew was a little unsure about what exactly he was doing with this particular business. John got a slightly bigger lot, and filled it with clothes and said to call the store ESFY. John thought IKEA was a good name, and S-fee wasn't particularly hard to say. John told Stew that the idea was when they were unknown people would ask "What's the name supposed to mean?"
Then an employee would say "Each Size Fits You, Good Sir/Madame!"
"Oh do they?" the customer would then say and then maybe jokingly attempt to try on say a plus size and find out the store's gimmick. At which point all they'd have to do is either remove the clothes or buy them and spread the word of ESFY. However the issue would be that people could just look inside the store, see they were kind of a generic clothes store with a meh design, and the prices were pretty average for the market. They were open, but no one was really biting and coming in. The low traffic, boring design, and not particularly cheap prices wasn't really attracting anyone.
Stew sighed, but supposed that as John set himself as restocker and he'd assist the disabled who couldn't use the self-checkout machines... Plus if anyone stole anything either the shoplifter would be drained of the amount of money the goods were worth or the things would be magically unstolen. Stew got up and then decided to walk around and make sure everything was in place... and noticed that traffic was starting to increase... and there were a few young adults coming ESFY's way. Looks like a guy and two girls, and the girls were trying to drag the guy into the newly opened clothing store. Stew chuckled a little when the guy showed enough backbone to wait outside on a bench.
One of the girls came up to Stew and asked "Say what does E.S.F.Y. mean?"
"Every Size Fits You mam. If you tried wearing anything in here you'll fit in them. Feel free to try stuff out in our changing rooms if you don't believe us." The girls chuckled, and Stew remembered that the two young women was a skinny Asian American, and a busty blonde. He wondered what they'd come out of the changing rooms of when they realized what the clothes could actually do. While he went about his business in the corner of his eye Stew could see them grab the ZZZ-cup bra, a tiny dress, stuff from the guy's section, among other things. A few moments later