You get actually quite bored with the store. Clearly it's for geeks and nerds obsessed by fantasy and ready to pay more just for an original label and stupid drawing of creatures that don't exist. For fans of Harry Potter, the Lord of the Rings and those other stupid things. Just a few nice drawings and they'll splurge to indulge their uninteresting passions. You scowl. You're popular and you are deeply afraid of becoming unpopular. It's your biggest fear. You innermost, secret one. You'd hate to lose your popularity. In fact, you might see it stripped from you if someone you knew saw you here. Ugh... You'd look like those dweebs playing role-playing games. Actually, you need just toothpaste and you came in that store for that. It's open all evening and night and its weird opening hours make it the closest place to your home to still be open. You're out of toothpaste and you just wish to grab a tube, pay and be out of here.
Alas for you, even the tiny toothpaste section cannot even be normal. They all bear no known name brands and stupid fantasy mascots. Worse, some have monster teeth or baby fairy mascots. Ridiculous! What id someone saw you with those dweeb things in your bathroom? Your popularity is at stake for crying out loud! Not everyone can be stupid, ridiculous and poor and uncool and dressed in ugly clothes. You are popular and intend in staying like that all your life. You much prefer being a mean girl and a bully than one of your victims. After all, these idiots should just make efforts to be cool, attractive and socially-envied. You did it without any problems. So you pick a tube of toothpaste from a stand without even looking, and mumble a good-bye to the woman with an ugly necklace at the counter. Can't she take more pride in her appearance? You only look at the tube in earnest once in your bathroom, back home and later that night.