You flop down on the couch and turn the TV on. It's still early and it's a weekend so there is nothing to watch. You absentmindedly surf through the channels, not paying attention to anything really. Your thoughts are racing.
"Yesterday, I found a box on the doorstep. It had a harness, jockstrap, and collar, all made out of leather. I tried it on for the hell of it. Next thing I now, I grow all this muscle, hair, and fat. And the change down there..."
The last thought snaps you out of your reverie. You notice your hand cupping your crotch. You withdraw your hand, "That's weird, I never did that before... Then again I never made a pass at another man. That delivery guy nearly dropped his pants for me, and I would have liked it. What's happening to me? And to top it it off, I get this box of bear gear from 'Arctos Outfitters'".
"Arctos Outfitters, purveyors of fine quality clothing and accessories for the rugged man."
"What the...", a commercial on the TV pulls you back the the present. An Arctos commercial? That might explain things a little better.
"A new company, Arctos is dedicated to supplying the manliest of men with everything a burly bear could need."
"Burly bear?" you think. You check the channel number and discover you've stumbled onto the local gay issues channel. Odd, you didn't even know you had the local gay channel.
"Leather, rubber, and much more. We don't just provide the basics, we carry it all. Harnesses, jock straps, thongs, anything to service you."
So far the commercial has just shown images of the clothes, all set on hangers.
"Hear from a satisfied customer." The image then shifts to a huge man, wearing only a leather harness and thong. He looks as hairy as you, and a glance at his batch reveals that he is as hung as you. "Arctos has everything I need," he starts in a deep voice, "If you're a member of the bear scene, get your hairy ass down here and they'll give you a great deal on what you need." The commercial closes with, "Arctos, now located at the corner of Smith and Ivy."
"Smith and Ivy?" you think, "That's not too far from here. I can walk there and fond out just what the crap is going on here."