When you get a closer look at the shelves, you realize instantly that this isn't some twisted psycho's shop. Instead, you've stumbled into a sort of costume store, one with a rather heavy focus on the face and head. They don't seem to have any full costumes, but they still have a very impressive selection. Everything from full masks to face paints, from wigs to fake noses and ears, even costume parts for disguising the inside of your mouth. Really, there's no doubt in your mind that you could cover every inch of your head even without one of the masks if you so chose.
Unfortunately, the quality of the goods wasn't quite so impressive. Sure, there was a high quality mask here and there, but for the most part they look like cheap costume parts (which, technically, they are). Still, it's all more than adequate for something like, say, a Halloween costume, and it certainly couldn't hurt to try some of it on.